全球发布新闻稿之高质量英语新闻稿案例03-汾酒1

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客户仅提供了中文主题和素材，中国盒子团队翻译了部分内容，其余由英语母语编辑自行完成翻译后成稿。

这类操作节省了客户编辑、翻译素材的时间、精力，但提高了对英语母语编辑的要求。

过去10多年的时间里，中国盒子团队成员与合作的英语母语编辑经过多篇稿件磨合，摸索出了英语母语编辑通过自行处理、参考部分中文素材也能写出原创英语稿件的方法。

本系列案例全部新闻通稿均由中国盒子团队英文原创完成。

第三期：汾酒（2022/03/13）

Beijing, China – March 13, 2022: The Swedish Embassy in China has recently welcomed Sohu Food Channel’s popular program ‘Ambassador's Gourmet Parlour’ inside the embassy. The team of ‘Ambassador's Gourmet Parlour’ went to the embassy on Wednesday, March 9, 2022, and it was accompanied and sponsored by the team of a renowned Chinese wine, Qinghua Fenjiu. This collaboration was intended to allow Chinese netizens to experience the collision between food and wine and use their taste buds to crack the Swedish food code. 

“It has been a refreshing experience to host these great people at our embassy and this program was a true food fusion and finding common culinary grounds between Swedish and Chinese cuisine.” Said Helena Sångeland, the Swedish Ambassador to China, while talking about Ambassador’s Gourmet Parlour. “Just like China, Sweden is also fond of dumplings and our different regions also have different recipes and practices for making dumplings.” She added. The ambassador along with the staff of the Swedish embassy extended a very warm welcome with great hospitality to the guests. 

The dish that was cooked in this show was the traditional Swedish potato dumpling, which is actually a vegetarian dumpling with white bamboo shoots and a typical Swedish lingonberry sauce. It was prepared by the renowned Chef Mattias Lundahl, who hosted this show and cooked for the ambassador and staff. In this dish, the dough is made of fresh potatoes, combined with fresh vegetables, the fragrant but not greasy Swedish dumplings can be said to be very different from Chinese dumplings.

Just like the people of China, Swedes also have a unique love for desserts. Chef Mattias Lundahl therefore made a great dessert using beetroot, which is abundant in Sweden. According to the chef, because beetroot itself has a sweet taste, it is healthier to use it to make desserts without adding a lot of sugar. ‘Ambassador's Gourmet Parlour’ is a program founded by Sohu Food Channel that advocates the concept of "when the footsteps can't reach, the taste buds can reach first". This collaboration alongside Fenjiu was aimed at breaking the dimensional wall between diplomacy and the people. 

Renowned famous Chinese wine Qinghua Fenjiu enjoys a cordial relationship with Sweden since 1921. Swedish archaeologist Anderson and Chinese scholars discovered the Yangshao Culture and discovered the Xinghua Village site, where the wine vessels were discovered. Zhang Weidong, the General Manager of Fenjiu International Trade Co., Ltd. present Fenjiu to the Swedish ambassador as a classic symbol of Chinese culture. Moreover, this event also signifies the strategic direction of Fenjiu to expand overseas markets by building a multi-level international marketing system for Fenjiu and taking it to the European markets and beyond. 

Publisher: TCB