（编译）美通社的新闻稿直接被受众消费（印度发新闻稿、欧洲发新闻稿）

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About 15% of the traffic to PR Newswire.com comes from people researching products and services via search engines.

大约15％的美通社官网流量来自通过搜索引擎研究产品和服务的人。

To get a better handle on audience behavior, I embedded trackable URLs within the press releases I issued to promote blog posts in the month of November. Those links, which were all embedded in the third paragraph of the release (meaning people had to open the release, and really read it to get to the link) generated almost 1,000 clicks. And think about it – by the time someone finds press release, reads it and then clicks on the link you offer them in the release text – they’ve demonstrated some real interest in your message. The click-through numbers represent enormously valuable traffic.

为了更好地了解受众行为，我在11月份发布的新闻稿中嵌入了可跟踪的URL，以宣传博客文章。这些链接都嵌入在发布的第三段（意味着人们必须打开新闻稿，并且真正阅读它才能看得链接）产生了近1,000次点击。仔细想想 - 当有人找到新闻稿时，阅读它然后点击你在发布文本中提供的链接，这已经证明了他们对你的信息产生了真正的兴趣。点阅率代表着非常有价值的流量。

So, press releases – and newswire services – still work. That said, they both work better when the organizations issuing press releases make a point of developing the sort of interesting, visual and interactive content audiences appreciate today. I’ve written an ebook detailing new approaches to press releases that are generating results, and it includes real-life examples and tips.

因此，新闻稿和新闻专线服务仍然有效。也就是说，当发布新闻稿的组织致力于提供现今观众喜欢的有趣、直观和互动的内容时，它们可以获得更好的效果。我写了一本电子书，详细介绍了发布能够产生效果的新闻稿的新方法，它包括现实生活中的例子和窍门。