首发于2021.2.22
中国盒子全球发稿团队几位外籍同事写的英文小贴士，为了原汁原味的保留用英文对新闻稿发布的解读，我们会在接下来陆续发布英语原文小贴士。
ONE、Making the Most of Press Release Distribution Services
It’s almost impossible to talk about business publicity and Public Relations (PR) without talking about Press Release Distribution.
As business owners and entrepreneurs strive to dominate their niche and command a substantial online presence, there has been an increase in the demand for Press Release Distribution.
What is Press Release, and why is it causing such a buzz across different facets of industries and businesses?
Let’s lay a background on what press release is and then move on to see how you can make it work for you.
What is Press Release?
Just so we don’t get ourselves lost in a grammatical maze; we will keep our definition simple for easy comprehension.
A press release is a more formal way of saying advertisement or media promotion. It involves making your brand known to your target audience all over the world.
However, a press release is built around momentous events or something newsworthy/noteworthy you would like everyone to know about.
A press release is often regarded as a landmark announcement.
Contrary to the notion that press release works best for only established companies or brands, press releases can work magic for both startups and the so-called “Big” brands.
Taking advantage of Press Release Distribution
Press release distribution can work magic for every size and model of business regardless of which niche or industry they belong.
As simple as it may seem, press release distribution requires a certain skill set, resources, and insight to execute.
If properly deployed, it will yield massive results. On the flip side, it will drown your investment if you entrust your project to an inexperienced press release distribution company. We will share tips with you on how to manage such a delicate project.
So, you have written a stunning press release, and you are thinking about how best to distribute the news.
Your primary aim is to get your press release on major online media platform and press release distribution sites that are capable of reaching your intended audience.
Having gotten these preliminary points out of the way, let’s see how you can increase your chances of getting published on major news outlets and making the headlines.
1. Get a Polished Press Release
Your press release should be well-curated and crafted with powerful highlights.
Also, you should be brief with your submissions and ensure that it’s not only newsworthy, but it should arouse the interest of your audience (starting with the editor).
If the editor of where you are hoping to get published faults our press release, your chances of making it to the spotlight becomes slim.
2. Release Date – Timing is key!
The business landscape is filled with competitors trying to beat you to the big stage.
Always research on upcoming events in your industry and find out if a major announcement or event is happening around the same time you are planning your press release.
A major announcement will steal your crowd and reduce the extent of your coverage. So, always ensure that you maintain the center stage.
3. Use the right Anchor Text and Links
While Search Engine Optimization (SEO) is not your primary goal for doing a press release, it helps in driving more traffic to your website.
You can increase your website ranking and generate organic leads by using the right keywords as anchor texts and adding links to will redirect readers to your website.
4. Get the Right Press Release Distribution
The success of your press release distribution is as good as the company managing the project.
Take your time to assess the company; find out the extent of their coverage, their track record, their expertise, success rate and check reviews or comments of previous clients.
5. Free Vs Paid Press Release Distribution
When deciding whether to opt for free press release distribution or paid press release distribution, have it in mind that paid press release distribution services have more tools and distribution networks at their disposal.
Free press release distribution often has limited reach with less guarantee of making the kind of impact you envisioned.
Always put competent and reliable press distribution company like China Box on your campaigns. This way, you’d be sure of getting the most return on your investment and make a significant impact with your press release.
Hopefully, these tips help you make more sense of how professional press release distribution can impact your brand awareness campaigns and publicity. Feel free to talk to us about your project. It will be an honor to help you achieve your dream.
TWO、How Press Release Distribution Can Help Your Online Business
The business landscape has evolved a lot in recent times, and technology plays a significant role. In order not to get left behind the trend, The China Box offers stellar press release distribution services to put your business ahead of your competition.If you are looking to expand your brand’s visibility, you need to complement your advertising strategy with effective press releases. To claim a fair share of the digital market, you need to get creative and compete favorably in the big leagues. How?
Gain Online Visibility!
In today’s competitive digital market, the currency is “business visibility.” A larger audience equals more money, but how do you attract more traffic to your business? One of the best ways of improving your online visibility is via press release distribution.
As you already know, a press release is a professionally written promotional content intended to call people’s attention to big events, important announcements, and new products, among other landmark projects.
The idea of a press release is to attract the attention of media outlets and potential buyers who have higher chances of either patronizing you or recommending your products or services to others.
Before we discuss how press release distribution can help your online business, let’s quickly touch on online visibility benefits.
Importance of Online Visibility
Having a strong online presence or visibility will help you interact with your audience on different levels — through websites, blogs, and social media channels. It may interest you to know that 65% of people consider the internet the most trusted source of information.
A recent survey by Google showed that 51% of smartphone users found new products and services via a search on their smartphones, not laptops or desktop computers.
What does this tell you?
These trends point to the fact that having a robust online presence will attract more traffic to your business and increase your chances of higher lead conversion.One of the benefits of having a strong online presence is search engine optimization (SEO).
Building a strong online presence is inseparable from search engine optimization. With the right SEO strategy, you would be surprised at how much traffic you will attract to your online business.
Imagine how much patronage your business will enjoy if your name made it to the first page and on top of search engine result pages. You will record exponential growth, increased profit margin, and online visibility — and that’s what SEO is all about.
How to Improve Online Visibility
To make the most of SEO, you need to create and post original content about your business. While you are it, you should remember to use the relevant keywords and ensure the right density to help boost your ranking on search engines like google. Speaking of putting out original and quality content, you can leverage press releases for this purpose.
Here Are Tips for Writing an Effective Press Release
- Using short and punchy headlines
- Convey your message in a few words — brevity!
- Incorporate verified statistics and facts
- Use quotes from people or someone in authority in your company
- Use call-to-action
If you can put all of these together, you will get a great press release. Issuing a press release is an excellent way of announcing an award or recognition, a company milestone, a leadership change, a new marketing campaign, and the launch of a new product, services, or website.
This brings us to Press Release Distribution.
After crafting a captivating and “newsworthy” press release, you need to get that information out to people who have an interest in your business. At this stage, it’s best to reach out to a professional press release distribution company like The china Box.
Invest in Professional Press Release Distribution Services
We will help you get your press release to the right audience worldwide — top journalists, potential investors, influential individuals/sponsors, authority news websites, and ranking social media channels, among other platforms. It would be best if you took advantage of The China Box resources to make the most impact with your press release.
Why Choose The China Box Press Release Distribution Services?
Our services are designed to give your business a competitive advantage, recoup great returns on your marketing spends, and reinforce your online business’s visibility + organic traffic
We also offer top-notch SEO press release distribution services. Kindly check in with us, and let’s treat you to the best press release distribution services.
THREE、Press Release Distribution: Can SEO Help?
One question that’s rocking the Press Release Distribution industry is, “Can Press Releases Work For SEO”?
Having researched the topic and checked available facts and case studies, we believe it would be best to help you grasp how Press Release Distribution has evolved. Then, you will be able to form a balanced opinion on the subject.Read along as we let you in on our findings.
Have You Heard of SEO Press Release Distribution?
The chances are that you have heard the word SEO a couple of times. If you haven’t, you are in luck because you just found the right place to learn about it. You can think of Search Engine Optimization (SEO) as a way of making your digital content rank on search engine result pages.
Have you ever wondered why some contents make it to the top of search results, and others do not? That is SEO at work!
In simple terms, SEO enhances digital content visibility across virtually all platforms like websites, blogs, and social media outlets like Facebook, Instagram, and YouTube. So, if you want to make your brand or business stand tall above others in search engines like google and Bing, you should consider SEO.
However, SEO press release distribution is not as simple as it sounds. SEO goes beyond posting content and paying for ads. It requires professionals with the right resources and expertise to make it a success.
Professionals like The China Box have built a reputation for providing top-notch SEO press release distribution services. You should give us a call today!
How does SEO affect Press Release Distribution?
With our little explanation about SEO from earlier, you should already know where this discussion is headed — SEO Press Release Distribution!
SEO press release distribution has gained traction over the years, and more brands (businesses and individuals) are embracing the trend.
As you already know, press releases are intended to get important information about an organization across to journalists and reputable media outlets — for online publication.
In addition to using press releases to put out words about your brand or organization to draw attention, you can also leverage press releases distribution to build a robust online presence.
How?
Because you are hoping to get more publicity for your organization online, you can tailor your content and whatever information you are putting out to target specific clients and market audience.
Press release websites and other digital platforms are a great way of building a robust online presence and massive brand awareness because you can leverage SEO in your publications.
Press release websites can link content back to the original website and generate traffic for your website. So, if you are asking whether SEO can help with your press release? The answer is Yes!
This is because when SEO press release distribution is executed correctly, the amount of online visibility you will enjoy can best be imagined.
However, you need a professional press release distribution company like The China Box to do diligent and thorough work. If you leave such a delicate task to an unprofessional or amateur press release firm, you risk putting your site in jeopardy because they could do a poor job — and attract the wrong kind of traffic to your website.
SEO and Press Release Distribution
Like we mentioned earlier, press release distribution companies can use high-quality backlinks to direct potential clients to your website. If you have responsive backlinks pointing to your website from popular and reputable websites and digital platforms, you will be able to build credibility.
Another benefit of SEO press release distribution is that it helps you build an authoritative online profile.
Suppose you have an SEO press release on platforms where they get mentions from famous journalists and marketers. In that case, people will begin to look at you as an authority and a reliable source of essential updates and information.
Is SEO Press Release Worth it?
In addition to optimizing your content to gain online visibility, it is also essential to put out engaging and newsworthy content. If you can put out engaging and compelling content for your press release, adding SEO to your press release distribution campaign will provide excellent online visibility.
Finding the Best Press Release Distribution Company
If you want to get your press release distribution right, you can’t compromise on choosing a credible firm to handle your press release (PR). The China Box has a reputation for getting press releases on the right platforms and news publications.
Why Choose The China Box Press Release Distribution Services?
With so many successful projects and positive feedback, you can rely on us for effective SEO press release distribution services.
Our lines are open 24/7 to cater to your concerns, and our professional customer services are also on hand to proffer expert solutions. We look forward to hearing from you soon.
FOUR、SEO Press Release Distribution: Why Keywords Matter
In our last post, we talked about SEO press release distribution and how it can boost your online visibility and credibility. If you missed it, worry not! You can always catch up. Since you are here, let’s discuss the importance of keywords in your SEO press release campaign.
It may interest you to know that at least 71% of journalists prefer to receive news and press releases from brands than other content. This means that more people are looking for information about brands online, and optimizing your press release will attract more attention and build your online visibility.
Always settle for a professional press release distribution company for your PR!
Having mentioned “online visibility,” it’s always advised that you get a professional press release firm like The China Box to handle your press release (PR). Why? You wouldn’t want your publicity campaign to blow on your face. That’s what happens if you let an unprofessional handle your awareness campaign.
Search Engine Optimization also makes your content accessible. SEO-friendly press releases can be used to reach your target audience and catch the attention of prospective clients from all over the world. Ultimately, you will be increasing your brand’s reach.
How Do Keywords Help SEO Press Release?
Yes, SEO can get your press release across to your target audience — individuals, firms, journalists, renowned media outlets, and marketers. The million-dollar question is, how do you achieve it? If you still at sea about this question, we have got the answer — Keywords!
What Are Keywords?
Your press release may be compelling and newsworthy, but what becomes of it if nobody can find your “big news”? If your contents are not accessible, they won’t be seen or read, and the aim of your press release would have been defeated.
How Do You Make You Make Your Press Release Accessible?
Use the right keywords! You need to research your keywords and ensure that they are relevant to the news or information you are putting out in your press release.
Short-Tail Vs. Long-Tail Keywords
While doing your keyword research, you would have to decide what type of keywords you want to use. Keywords are grouped into two — short tail and long-tail keywords.
Do you have any idea what they mean?
Suppose you want to find the “best press release distribution firm” on google. If you type in “press release firm” into the search bar and hit send, you will get results on “press release firm” and nothing on “distribution.”
Keywords with a short string of words are referred to as short-tail keywords, while longer search phrases like “the best press releases distribution firm,” as illustrated in our example, are called long-tail keywords.
And the reason isn’t far-fetched! They are longer.
Studies have shown that long-tail keywords are more effective because they help narrow searches to specific items/queries on the internet. Hopefully, that explanation helps.
Interestingly, keywords can also be used as anchor texts for your backlinks. However, remember to use your keywords correctly. Here is how.
Your press release should have at least one target keywords, incorporate keywords into the headings, and have them in the first paragraph. Don’t overuse anchor links — the lesser the batter!
Tip:While doing your keywords research, take your time to find words most internet users will use to find your posts or publications. Think like them.
Because keywords are an essential part of search engine optimization, it always best to get professional help for keywords research. Professional press release distribution firms likeThe China Box offer content writing and optimization as part of the press release services.
This offers you an opportunity to leverage our expertise and put out captivating content for your press release.
Benefits SEO Press Release Distribution
Speaking of reaching a wider audience and receiving more backlinks, other benefits of SEO press release distribution include:
·Getting mentions
·Citations
·increasing referral traffic
·building brand and site authority and, of course,
·Boosting online brand visibility.
Looking for A Professional Press Release Distribution Company?
While catching the attention of potential clients, SEO keywords for your press release distribution will help you rank above your competitors and launch your press release to the top of search engine results pages — and that’s enormous publicity. You are welcome to check in with us at The China Box for professional SEO press release distribution services.
FIVE、Why you need Press Release Distribution Services more than ever?
Since the people have realized the importance of online marketing and the difference it can make, press release have adapted to help businesses get valuable publicity and brand awareness. No matter what business or industry you are in and how small or large your company is, anyone can benefit from press release distribution service.
1. Press Release Distribution Service is Inexpensive
Most companies write their press release and hire PR distribution companies for only distribution purposes. If you hire a reliable PR Distribution company, your story will catch the eye of a top journalist and key media members. Then you’ll reach a wide range of audience and your business will get numerous visitors. If you want your press release to get more attention, you should have quality content. If you are looking for top and experienced press release writer, The China Box provides a team of writers and editors to make your content top-notch and more engaging at affordable price.
2. Worldwide distribution and Viral possibility
Nowadays, it is easier to instantly send and distribute press releases to millions of audiences around the world through mail and social media channels. If people like your story and start sharing it all over social media channels, your press release will go viral quickly, which was never possible with a traditional press release. If one journalist picks up your story, then it might spread from one publication to another. All businesses from small to big have to fight for customer mindshare. If you have a long-term strategy and can establish yourself in a journalist’s mind, they will start to trust your business, and there is a considerable chance of getting more media coverage.
3. SEO Booster
You can target specific keywords relevant to your business or organization, which will help your customer to find your business easily. More than 85 million people go online daily, looking for fresh and unique stories. This shows how important it is to a use press release distribution service and boost your exposure. Your article will be visible online if you optimize your content, and the content will be searchable on the internet.
4. Best opportunity to reach a targeted audience
There is an ample number of PR distribution companies which provides industry-specific and geographical targeting feature to attract relevant and right customers. This type of feature will help you reach people with a similar vision, interest, and mission. It will increase the possibility of generating more sales and recommendation for your product.
Whether your company is small or big, Press Releases are the key factor in reaching a wide range of audiences and deliver exceptional results.
SIX、The Roles of Press Release Distribution Services in Business Growth
Growth is an inevitable process of every business to invest in unless you are not in business for the reward — Profit. You would agree that virtually every business owner and entrepreneur’s dream is to be recognized for the job they are doing or have done.
To gain exposure for your brand and make connections with your target audience, you should look in the way of press release distribution. Thankfully, you can reach out to The China Box for incredible press release distribution services.
We could spend the next couple of minutes discussing press release distribution, but you had already read on that from our previous blogs.
If you missed those, you can always browse through our blogs and catch up on all you missed. Since you are here, let’s quickly bring you up to speed and make our way up from there. (News Release China-The China Box)
A Reminder on Press Release Distribution
A press release is a way of getting information or big news about your business out to potential customers or target audience wherever they are. There is more to press release than meets the eyes than churning out tons of articles and posting them on websites.
It would be best if you took other factors like the nature of your promotional contents, SEO, and of course, the capability of the press release distribution company. Check our previous posts for more on that.
Taking our discussion back to press release distribution. Having prepared your “big news,” the next thing will be to get it across to people who would be interested in the information — and this is where press release distribution comes into play.
To ensure that you are not just writing articles and throwing them into piles of posts online (where they may not be seen), it would be best to employ the services of a professional press release distribution company like The China Box.
Having given you an idea of what a press is release and press release distribution is about, we can proceed to answer the million-dollar question;
What is the Role of Press Release Distribution in Business Growth?
Whenever this question is asked, what comes to mind is that it helps to promote your brand visibility. Thus, drawing media attention to your business.
While increasing publicity and exposure often makes it to the top of the list of the advantages of press releases for business, it goes beyond that.
In addition to boosting your business visibility, press release distribution services can help your business grow in the following ways.
1. Get in Touch with Your Target Audience
The beauty of press release distribution is that it’s industry-specific, and you can target your audience by location.
This means that using a press release distribution service increases your chances of getting your message across to people who are more likely to respond to your Call-To-Action.
In simple terms, press release distribution services will help boost patronage for your products and services. Thus, making your business grow and succeed.
2. Leverage Different Channels to Spread Your News
Press release distribution services offer ease and flexibility in disseminating your messages. A professional press release distribution company will get your press release on as many online platforms as possible.
This way, you are sure if connecting the public and target audience on different networks.
3. Attract Influential Investors
As we mentioned earlier, press releases are intended for publicity purposes. However, using a professional press release distribution company like The China Box will help draw investors’ attention who are likely to become your sponsors.
Also, the chances of meeting influential individuals who can fuel your business startup. PR distribution also helps businesses to establish authority and reinforce credibility.
4. Boost SEO
It’s almost impossible to talk about press releases and not mention content writing. Your press release’s success depends on the quality of content you put out, among other factors.
Since your content will get posted on popular websites where they will enjoy ample exposure, you might as well seize the opportunity to boost your SEO campaigns.
One way to go is to incorporate relevant keywords and backlinks into your content to boost your ranking on Search Engine Result Pages (SERP).
In Conclusion Other ways in which The China Box press release distribution services can help your business grow include:
- Increasing your sales potential
- Translating your press release for the international audience
To help your business gain traction and grow faster, find yourself a reliable and professional press release distribution company like The China Box. Please take advantage of our services and watch your business grow into a success.
SEVEN、The Ultimate Guide To Press Release Distribution: Is It Worth The Investment?
All small businesses know that a press release is required to put your brand on the map at a certain point!
The China Box Newswire helps businesses with press release distribution. If you are not familiar with how the process works, we are here to guide you, so you can decide whether it is worth it!
How Does Press Release Distribution Work?
Every self-aware brand uses press releases to build its brand identity! PR china wire makes sure to distribute and circulate your media within the right sources.
That is the whole definition of press release distribution! Your content reaches different journalists and members of the press.
This helps you get on more commercial platforms and inevitably reach a larger audience.
Are Press Release Distribution Services Worth The Investment?
As a business, you have to be careful of what moves you make and whether or not your investment is going to the right place.
Here are a few reasons how distributing your press release gets you to the place you want to be as a brand.
Your words get out there.
It is essential to make sure that your brand is truly depicted for it is. You don’t want your competitors overshadowing your services and expertise. This is why a press release distribution helps your brand reach the right audiences who can recognize your business.
- Boost your SEO
Press release distribution China helps build your SEO. More people look up your brand and find out information from google.
SEO techniques are embedded within press release distribution, so you know you are targeting your core audience.
- More traffic to your store
Whether your store is in person or online, the right distribution services drive more people to your store. It can help make your campaigns a lot more successful and creates a sense of trust with your store.
- More lead conversion
Once your traffic increases, so will your sales. Your customers can have a view of your items and trust them. You can also use different events like black Friday or Christmas time to market your exclusive range.
Common Press Release Distribution Mistakes
Always make sure the press release is short and sweet. It should keep the watcher’s attention intact and should be convincing enough for journalists to put in.
In addition to this, always include your contact information. People might watch your press release but will not have any relevant information to contact you by.
These tips and tricks improve how well your campaign does and helps the distribution service achieve more success.
Conclusion: To Invest or To Not to Invest?
There is a lot of benefit of using Press release distribution services. Apart from the benefits mentioned above, it helps by professionals handling your work for you.
When you pick PR China Wire, they contact the right journalists and professionals so your content is shown to the right audiences and it actually helps benefit both your short-term and long-term goals.
| Meta Title | The Ultimate Guide To Press Release Distribution: Is It Worth The Investment? |
| Meta Description | The China Box Newswire helps businesses with press release distribution. If you are not familiar with how the process works, we are here to guide you. |
